How Smart Clinic Owners Keep Themselves Small

In this Coach’s Corner episode, Jennifer Gligoric and neuroscience expert Tracey Sundkvist tackle a hidden challenge for clinic owners: self-gaslighting. Are you unknowingly sabotaging your own success by doubting your reality, ignoring red flags, or settling for comfort zones that aren’t serving you? This episode breaks down the psychology behind self-gaslighting and delivers practical strategies to help you get radically honest, make better decisions, and reclaim your power as a SuperClinic owner.

Key Topics & Takeaways:

What is Self-Gaslighting?

• Tracey Sundkvist defines gaslighting as emotional or mental abuse—and explains how we can do it to ourselves, not just in relationships but in business, too.

Classic Signs You’re Gaslighting Yourself:

• Jennifer recalls the movie Gaslight and how self-doubt creeps in when we say things like, “Why does this always happen to me?” or “I’m not a salesperson, I don’t need to be good at sales.”
• Tracey highlights how normalizing red flags or making excuses for others’ behavior (staff, partners, or even ourselves) keeps us stuck.

Why We Fall Into This Trap:

• Your brain wants to keep you “safe,” even if that means denying uncomfortable truths.
• “Delusion is easier to live with than the reality that you’ve settled for an easier path.” – Jennifer Gligoric (quoting S. Alder)

How to Break the Cycle:

• Radical honesty and acceptance are essential: ask yourself if your comfort zone is really serving you, or just familiar.
• Get comfortable with discomfort—growth often feels awkward or even painful, especially if chaos is your “normal.”
• Seek external input: Coaches and mentors can help you spot blind spots and challenge your limiting beliefs.

The Power of External Perspective:

• Sometimes you need someone else—a coach, mentor, or even a tough friend—to help you see where you’re self-sabotaging.
• “Sometimes you have to call yourself out, and you have to have the courage to do that.” – Tracey Sundkvist

Don’t Just “Stop It”—Get the Right Tools:

• A humorous nod to the classic Bob Newhart “Stop it!” sketch—but Jennifer and Tracey know real change takes more than just willpower.

Action Steps:

• Pause and ask: Are you telling yourself stories that keep you stuck?
• Practice radical honesty—identify your comfort zones and challenge if they’re truly healthy.
• Reach out for external perspective: book a free 15-minute session with Jennifer or Tracey at superclinicproject.com.
• Don’t ignore the red flags—address issues head-on before they become bigger problems.
• Get comfortable with being uncomfortable—real growth happens outside your comfort zone.

Connect with Us:

Questions, stuck in a rut, or want to break free from self-sabotage?

 

Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

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Let’s help you build a healthier, more empowered clinic—and a happier you!