The Marketing Shift No Clinic Can Ignore

Today, Jennifer Gligoric and neuroscience expert Tracey Sundkvist dive into the new rules of clinic marketing in a post-COVID world. If you want to add $10K to your clinic’s revenue, it’s time to ditch outdated tactics and get personal, visible, and consistent with your outreach. Discover how to stand out in a crowded market, where to actually show up online, and why video is now non-negotiable for growth.

Key Takeaways:

• Connection Over Everything:
  Competition is fiercer than ever, and the old “set it and forget it” approach won’t work. Success now hinges on building real, visible connections with your audience.
• Pick Your Platforms Wisely:
  Don’t spread yourself thin. Ask your patients where they hang out online, tally up the responses, and focus on one (max two) social platforms where your ideal clients are already active.
• Video Is King:
  Forget static ads and generic AI content. Personalized, authentic video is the new standard—showcase yourself, your team, and your clinic. Make your online presence match the real in-clinic experience.
• Consistency Wins:
  Visibility is a long game. Commit to 3–5 short videos per week (45–60 seconds each) and supplement with educational posts. Don’t expect overnight results—think 6–8 weeks for traction, then build from there.
• Leverage Testimonials and Stories:
  Video testimonials are gold. Where privacy is a concern, use written testimonials or anonymized stories to share real patient wins and build trust.
• Know Your Community:
  Understand what matters to your local audience and weave those values into your messaging. Position yourself as a community expert, not just another clinic.
• Track and Tweak:
  Monitor where your new clients are coming from and adjust your strategy for steady growth. Even slow progress compounds into big wins.

 

Action Steps for Clinic Owners:

1. Survey Your Patients:
   Ask every new and current patient where they found you and which social platforms they use.
2. Start Filming:
   Record 3–5 short, authentic videos per week. Keep them under 60 seconds and make sure they feel like “you,” not a stock ad.
3. Share Real Stories:
   Collect video or written testimonials, or share anonymized stories of patient success.
4. Track Results:
   Set up a simple way to track which marketing efforts bring in new patients. Adjust as you go.
5. Commit to the Process:
   Give it at least 6–8 weeks before expecting major results, and keep refining your approach.

 

Connect with Us:

Have questions or want help launching your clinic’s marketing? Reach out at podcast@superclinicproject.com. 

 

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