Super Clinic Project Podcast

Million Dollar Mindset Every Clinic Owner Needs

Are you an amazing clinician but a frustrated business owner? If you’re working harder than ever, but your clinic’s growth has stalled, this episode is for you. Jennifer breaks down the three critical mindset shifts every clinic owner must make to escape the “operator trap,” scale their practice, and reclaim their freedom.

Key Takeaways

1. The Operator Trap:

Many clinic owners find themselves stuck, working 60+ hours a week, juggling patient care, payroll, marketing, and more. If you feel your business can’t grow beyond you, it’s a sign you’re trapped in operator mode—where your clinic mirrors your own limitations.

2. Mindset Shift #1: From “Doing” to “Delegating”

• Stop believing you’re the only one who can do things “right.”
• Document every process to create clear, step-by-step systems.
• Empower your team with operating manuals and clear roles.
• True growth comes when you build a business that runs without you.

3. Mindset Shift #2: From “Patient-Centric” to “Profit-Focused”

• Profit isn’t the enemy—it fuels your mission and growth.
• Learn your numbers: profit/loss, cash flow, KPIs.
• Use data to drive smart decisions and diversify revenue streams.
• A healthy bottom line allows you to serve more people, better.

4. Mindset Shift #3: From “Practitioner” to “Visionary”

• Visionaries focus on the future, not just the present.
• Your new job: set the vision, secure resources, and build a winning culture.
• Recruit and inspire a team that shares your mission.
• When you lead with vision, your clinic becomes a true asset—profitable, scalable, and impactful.

Action Steps

• Start documenting your processes today.
• Review your clinic’s financials and identify your most profitable services.
• Carve out time each week to plan for the future—set goals, anticipate trends, and invest in your team.

Quotes

“If your business is stuck, it’s a symptom that the owner is stuck.” — Jennifer Gligoric

“Profit is not the enemy of patient care. Profit is the fuel for your mission.” — Jennifer Gligoric

“When you fully step into the Visionary role, you build a business that’s a true asset—something that runs without you, creates wealth, and makes a massive impact.” — Jennifer Gligoric

 

Join the Conversation

Which mindset shift feels like your biggest challenge: delegating, focusing on profit, or making time to be a visionary? Share your thoughts in the comments below—Jennifer reads and responds to every one!

Critical Thinking, AI & Clinic Growth with Dr. DeMeo

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Dr. Stephen DeMeo, Vice President of Medical Education at Online MedEd, neonatologist, and innovator in healthcare education. Dr. DeMeo shares his journey from ICU physician to ed-tech leader, revealing how personalized learning, AI, and a renewed focus on human connection are transforming both medical education and the future of healthcare. Whether you’re a clinic owner scaling your team or just starting out, this episode is packed with actionable insights on leveraging technology, building trust, and developing critical thinkers—both in your clinic and in your community.

Key Topics Discussed:

From ICU to Ed-Tech: Adapting as a Clinician & Entrepreneur

• Dr. DeMeo’s transition from neonatologist to VP at Online MedEd.
• Why clinical expertise doesn’t always translate to business success.
• The importance of humility, a learning mindset, and making decisions with imperfect data—skills that benefit both doctors and clinic owners.

Personalized Learning: Bringing the One-Room Schoolhouse to Healthcare

• How AI and adaptive platforms now make individualized education possible at scale.
• Parallels between personalized student learning and onboarding/training staff in clinics.
• Why personalized, just-in-time learning is the future of both medical education and business growth.

Technology as a Tool for Humanism

• Tech should restore, not replace, personal connection—freeing up time for mentorship, patient care, and real conversations.
• Using social learning tools to combat isolation in medical training and foster community—key lessons for clinics with multiple locations or remote teams.

Building Trust in a Digital World

• Younger generations expect digital-first communication—meet patients where they are with authentic video, testimonials, and behind-the-scenes content.
• Consistency between your online presence and in-clinic experience is critical for building trust and patient loyalty.

The Role of AI in Clinical Practice

• AI’s true promise: helping clinicians focus on critical thinking and patient connection by automating routine tasks and synthesizing data.
• The future: AI-powered assistants for both clinicians and patients, with real-time data and actionable insights.

Dr. DeMeo’s “Moonshot” for Healthcare

• Moving beyond test-takers—nurturing critical thinkers and compassionate, well-rounded physicians.
• Supporting the mental and physical well-being of healthcare professionals as a core priority.

Memorable Quotes:

“AI isn’t here to replace us; it’s here to amplify our impact as healers.” — Dr. DeMeo

 

“Tech should free us to focus on what matters most: human connection.” — Dr. DeMeo

 

“Healthcare is about people, not just protocols and procedures.” — Dr. DeMeo

 

“Act, measure, iterate—just like in medicine, business growth is about making the best decision with the data you have.” — Jennifer Gligoric

Exclusive Resources for Listeners:

• Free Training & Community: Visit superclinicproject.com and access the Free Skool section for downloadable resources, workshops, and exclusive podcast extras.

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Dr. DeMeo? Visit our homepage to record a message—your question might be featured in a future episode!

About Our Guest:

Dr. Stephen DeMeo is Vice President of Medical Education at Online MedEd and a practicing neonatologist. He’s passionate about using technology to create more personalized, human-centered healthcare education. Dr. DeMeo’s work focuses on developing critical thinkers, supporting clinician well-being, and preparing healthcare professionals—and clinics—for the future.

Your Biggest Clinic Enemy Isn’t the Market…It’s This

Host Rory Morgan welcomes Dr. Dan Sullivan to the Super Clinic Project Podcast. Dan delivers an inspiring masterclass on mindset, communication, and resilience for clinic owners and healthcare entrepreneurs. He challenges the narrative of recession and burnout, urging listeners to focus on their unique calling, double down on deep work, and master the art of authentic communication. The episode explores how conviction, belief, and storytelling drive growth, why detachment and discipline are crucial for long-term fulfillment, and offers actionable strategies for breaking through plateaus—no matter what’s happening in the broader market.

Key Topics & Takeaways

Mindset, Calling, and Deep Work

• Many clinic owners feel discouraged by market noise, but the real challenge is often losing sight of their “why.”
• Your “mission field” is your daily work—most are called to serve through business, not just formal ministry.
• Fulfillment comes from using your gifts, not chasing what others are doing. Burnout often results from comparison and distraction.
• The fastest way to detach from desperation is to serve more people and focus on abundance, not scarcity.

Faith, Authenticity, and Personal Growth

• Dan shares how faith and the principle of “dying daily” (self-renewal and growth) are central to his leadership.
• Don’t outsource your faith or your business strategy—walk it out daily and listen for your own guidance.
• True joy is found in using your gifts for the right reasons, not just for external validation.

Communication as a Core Skill

• The marketplace judges you more on your ability to communicate than on your technical skill.
• Dan’s 4 keys to effective communication:

1. Mirror Neurons: People feel your conviction and care before they hear your words.
2. Tone: How you say it matters more than what you say.
3. Questions: Top communicators ask more questions and talk less—questions drive connection and buy-in.
4. Stories: Storytelling is more persuasive than facts; anyone can learn this skill.

Use transitions and empathy to make conversations feel natural, not scripted or robotic. Leverage “cost of inaction” questions to help patients see the true price of not moving forward with care.

Practical Tactics for Clinic Owners

• Use video self-review: Compare your body language, tone, and delivery to top communicators and your own past videos.
• Transcribe your videos to spot filler words and unclear messaging.
• Get clear on your “antagonist”: What pisses you off, what breaks your heart, and what problem do you solve? Let this fuel your conviction and content.
• Discipline and deep work are non-negotiable—roll up your sleeves and do what most people won’t.

Detachment, Discipline, and Growth

• Detachment from outcomes comes from serving more people and holding to your principles.
• The pain of discipline is always easier than the pain of regret.
• Your brain literally grows when you do hard things—embrace challenges as opportunities for growth.
• Retirement isn’t the goal—fulfillment comes from serving with your gifts and putting in the work.

Actionable Insights for Clinic Owners

• Reframe Your Focus:
  Stop looking for evidence of scarcity—look for the needs and opportunities all around you.
• Double Down on Deep Work:
  Invest in developing your own skills, not just copying or outsourcing.
• Master Communication:
  Work on conveying your results, value, and story—online, offline, and everywhere in between.
• Lead With Conviction:
  Let your belief and passion shine through in every interaction, video, and conversation.
• Embrace Your Unique Calling:
  Don’t chase what others are doing—find fulfillment in the gifts and mission you’re uniquely equipped for.
• Use Self-Review and Honest Feedback:
  Regularly compare your communication style to top performers and your own past work to identify areas for improvement.
• Get Clear on Your Antagonist:
  Identify what you’re fighting against, what breaks your heart, and the problems you solve—let this fuel your messaging.

Memorable Quotes

The brain will find what you’re looking for—focus on opportunity, not scarcity. — Dan Sullivan

 

True joy comes from using your gifts, not chasing what others are doing. — Dan Sullivan

 

Mirror neurons, tone, questions, and stories—these are the keys to influence. — Dan Sullivan

 

Detachment is easier when you have more new patients—abundance beats desperation. — Dan Sullivan

 

The pain of discipline is always easier than the pain of regret. — Dan Sullivan

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

 

Want a handout or companion worksheet? Visit superclinicproject.com and check out the free Skool community for downloads and episode extras.

About Our Guest

Dr. Dan Sullivan is a chiropractor, speaker, and business leader known for helping natural healthcare entrepreneurs reframe challenges, master communication, and grow with conviction and purpose. Connect with Dan on Instagram at dr_dan_sullivan, at chiropracticadvocate.com, or TheRealDanSullivan.com.

Ignore This and Lose Your Best Clinic Staff

Episode Summary

Host Jennifer Gligoric and co-host Tracey Sundkvist tackle the realities of leadership in uncertain times for health professionals. This episode of Coach’s Corner zeroes in on navigating staff shortages, burnout, and shifting patient demands. Packed with practical hiring strategies, mindset shifts, and actionable leadership tips, it’s a must-listen for clinic owners looking to build resilient, high-performing teams—even when the landscape is unpredictable.

Key Topics & Takeaways

Leadership in Uncertain Times

• Effective leadership is critical for both the health of your team and the performance of your clinic.
• Keeping people in a healthy headspace is as important as having strong systems and processes.

Rethinking Recruitment

• Go beyond resume mining: consider personality and attitude as much as experience.
• Tap into direct sources—certification programs, schools, and professional associations—to find candidates eager to start their careers.
• AI-driven hiring platforms and companies like Build My Team can help broaden your candidate pool.

Hire for Attitude, Train for Skill

• A candidate’s mindset and values are often more important than prior experience.
• Use behavioral assessments (like DISC) to objectively evaluate strengths, weaknesses, and team fit.

Clarity Is Key

• Clearly define roles—avoid “five jobs in one” syndrome.
• Write down exactly what the job is (and isn’t), the required personality traits, and align compensation with local market realities.
• Know your numbers: unclear hiring often signals broader business issues with budgeting or role definition.

Onboarding & Retention

• Don’t just let new hires “wing it.” Provide certainty through clear expectations, KPIs, accountability, and support structures.
• The more certain your team feels, the better they’ll perform and the less likely they’ll burn out.

Owner Mindset vs. Employee Mindset

• Practice owners must get comfortable with uncertainty, but employees thrive when their day-to-day is as predictable as possible.

Memorable Quotes

“Keeping people in a healthy headspace is as important as having your systems and your processes in check.” — Tracey Sundkvist

“Don’t just mine resumes—think about the personality traits and skills you actually need.” — Jennifer Gligoric

“Hire for attitude, train for skill. Where there’s no shortage of skill, we might have an attitude shortage.” — Tracey Sundkvist

“If you’re not clear on what you want, you’ll never find the right fit.” — Jennifer Gligoric

“Don’t just wing it. Provide as much certainty for new hires as possible.” — Tracey Sundkvist

 

Exclusive Resources for Listeners

• Book a free consult with Jennifer or Tracey at superclinicproject.com (click on your host’s picture).
• Follow the Super Clinic Project on Facebook, Instagram, X, and YouTube for more leadership and hiring strategies.

 

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us reach more clinic owners and deliver actionable strategies for growth and resilience.

Clinic Growth Mindset: Dr. Corey Winn’s Empowerment Strategies

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Dr. Corey Winn—doctor of physical therapy, visionary business coach, philanthropist, and host of Empower Her Radio. Dr. Corey shares her remarkable journey from clinical practice to entrepreneurship, revealing how pivotal life moments, bold pivots, and a service-first mindset can empower clinic owners (especially women) to redefine success, scale their impact, and leave a lasting legacy. Listeners will discover practical strategies for personal clarity, authentic leadership, and building a business that truly serves both patients and owners.

Key Topics Discussed:

Defining Your Own Success & The Power of Clarity:

Dr. Corey describes her transition from PT to coach, starting with the question, “What do you want?” She explains why so many high achievers struggle to answer—and how getting clear on your true desires is the first step to transformation.

Quantum Leaps & Letting Go of ‘The How’:

Learn why you don’t need to know every step before making a major career or business leap. Corey and Jennifer discuss how letting go of perfectionism and embracing bold moves can accelerate clinic growth and personal fulfillment.

Overcoming Sunk Cost & Embracing the CEO Mindset:

Corey unpacks the “sunk cost” trap and shares how clinic owners can reframe their expertise, stop being their own worst boss, and step into true CEO leadership—building a clinic that supports their goals, not just their schedule.

Authentic, Service-First Selling:

Discover why selling is really about service. Corey shares her journey as a She Sells consultant, emphasizing the importance of asking, “What do you need from me?” and building trust through genuine care and integrity.

Permission to Pivot & Modeling Change:

The conversation explores giving yourself permission to pivot—whether changing careers, launching a new venture, or redefining your clinic’s mission. Both hosts reflect on how modeling bold choices inspires both patients and the next generation.

The Power of Asking for Help:

From mentorship to coaching, Corey and Jennifer highlight that seeking help is a sign of strength and a catalyst for growth, especially for women in healthcare and business.

Legacy, Wealth & The Dream Life Blueprint:

Dr. Corey offers actionable advice for clinic owners looking to leave a legacy and create generational wealth, starting with defining what those terms mean for you and reverse-engineering your path with clarity and support.

Memorable Quotes:

“You don’t have to know the how—just decide what you want, and the path will appear.” — Dr. Corey Winn

“Selling is service. When you show up to help, trust and growth follow.” — Dr. Corey Winn

“Your willingness to pivot is the greatest lesson you can give your patients and your kids.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, giveaways, and join our Free Skool community at superclinicproject.com.
• Have questions or want Dr. Corey back on the show? Leave a voice message at superclinicproject.com.

 

Clinic Systems for Profitable Exits with Marcia Riner

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Marcia Riner—CEO of Infinite Profit, business growth strategist, and host of Profit With a Plan. Marcia dives deep into the often-overlooked topic of exit strategies for clinic owners, revealing why planning your exit early is the secret to scaling profits, reducing stress, and building a business buyers actually want. Together, they break down the myths around clinic valuations, unpack the real drivers of business value, and share practical steps for creating a clinic that runs (and sells) without you. Whether you’re years from selling or just want more freedom now, this episode is packed with actionable strategies you can implement today.

Key Topics Discussed:

Why Exit Strategy Starts Now:

Marcia explains why most clinic owners wait too long to plan their exit—and how starting early can mean more money, more options, and more freedom.

The Truth About Clinic Valuations:

Forget the “Shark Tank” numbers. Marcia reveals what clinics are actually worth in today’s market (hint: it’s not just about revenue multiples), and what factors buyers really care about.

No One Buys a Headache:

If your clinic can’t run without you, it’s harder to sell and worth less. Marcia and Jennifer discuss how to systematize your operations, empower your team, and make your business more attractive to buyers.

Systems That Boost Profits & Value:

Discover how documented processes, clear client journeys, and a positive team culture can increase your exit value by up to 30%—and free you up to take real vacations now.

Delegation & Documentation:

Learn why your staff should help document systems, how to use AI tools to make this easy, and why a documented business is a resilient business.

Culture, Flexibility, and Retention:

The duo explore how systems create happier teams, higher retention, and a workplace where everyone can thrive—even when life happens.

Tracking What Matters:

Marcia shares why tracking key metrics and having clean data is essential not just for growth, but for making smart decisions and maximizing your clinic’s value.

Free Resource for Listeners:

Marcia offers a free 26-page mini-novella packed with profit-boosting strategies for clinic owners. Download it at boostingprofit.com.

Memorable Quotes:

“Don’t wait for burnout to think about your exit. Build value and options from day one.” — Marcia Riner

“Start building your exit plan today—even if you think you’ll never sell. You’ll make more money and work less along the way.” — Marcia Riner

“A positive, empowered team isn’t just good for culture—it’s good for your bottom line and your exit price.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, Marcia’s free resource, and join our Free Skool community at superclinicproject.com.
• Want more on exit strategies or have a question for Marcia? Leave a voice message at superclinicproject.com or email podcast@superclinicproject.com.

 

Secret Growth Strategy Clinics Keep Missing

Hosts, Jennifer Gligoric and Tracey Sundkvist, dive into what sustainability and social responsibility really mean for cash-pay clinic owners—far beyond switching to paper straws. This episode explores how clinics can create impact through authentic community involvement, strategic partnerships, and intentional operations. Listeners will walk away with actionable strategies to build trust, align with their values, and foster long-term growth by making social responsibility a core part of their brand.

Key Topics & Takeaways

Redefining Sustainability in Healthcare

• Sustainability isn’t just about eco-friendly supplies—it’s about holistic wellness, community connection, and ethical operations.
• Clinics can set themselves apart by offering alternatives to surgery and pharmaceuticals, focusing on prevention and patient-centered care.

Community Engagement & Social Responsibility

• Engage with your community through local health fairs, wellness workshops, and partnerships with organizers.
• Use your marketing to highlight these efforts, building trust and credibility with patients.
• Example: One clinic partnered with a local, sustainable shredding company and turned a routine vendor choice into a community story—earning free press and deepening local ties.

Wellness-First Positioning

• Move beyond “pain-based” care—frame your services as part of a lifelong wellness journey.
• Consistent, authentic communication helps patients see your clinic as a partner in healthy living, not just a crisis solution.

Action Steps for Clinic Owners

• Break social responsibility into quarterly goals—host events, support causes, and track your impact.
• Audit what you’re already doing (green energy, local vendors, community support) and amplify it in your messaging.
• If you’re too busy, delegate to a team member who’s passionate about these initiatives.

Align With Your Values

• Make sure your social responsibility efforts are genuine and connected to what you and your team care about.
• Authenticity drives staff buy-in and attracts patients who share your values.

Memorable Quotes

“Once you’ve got the nuts and bolts down, it’s time to branch out and drive more meaning.” — Tracey Sundkvist

“Sustainability for clinics is about holistic health, community connection, and giving patients alternatives.” — Jennifer Gligoric

Exclusive Resources for Listeners

• Book a free 15-minute brainstorming session with Jennifer or Tracey at superclinicproject.com (click on your host’s picture).
• Follow the Super Clinic Project on Facebook, Instagram, X, and YouTube for more strategies and episode updates.

Why Playing It Safe Could Be Killing Your Growth

In this episode, Rory Morgan and Dr. Chris Zaino dive deep into the real meaning of gratitude, adversity, and growth as a clinic owner and leader. They explore how entitlement, routine, and comfort can block your progress—and why embracing unknowns, developing habits of gratitude, and seeking out intense, defining experiences are essential for personal and business transformation. This conversation is packed with practical frameworks, real-world stories, and mindset shifts for anyone ready to move from victimhood to victory, and from routine to remarkable.

Key Topics & Takeaways

The True Nature of Gratitude

• Gratitude isn’t just saying “thanks” when things go well; it’s a daily, conscious habit—especially when facing adversity, setbacks, or unexpected challenges.
• Entitlement is the enemy of gratitude. If you believe you “deserve” success, you shift the burden onto others and block your own growth.

Victimhood vs. Ownership

• Adversity is inevitable. The most successful clinic owners are those who learn from setbacks and use them as fuel for growth, not as excuses to give up.
• Victim mentality (and the culture of glorifying victims) leads to stagnation, entitlement, and a scarcity mindset.

Gratitude as a Daily Practice

• Build the habit: Write down five things you’re grateful for every day.
• Take it deeper: Each day, identify one unexpected or negative event and reframe it—what did you learn, and how can you be grateful for it?
• “Stacking” gratitude turns negative moments into fuel for growth and stops the cycle of complaining and blame.

The Power of Unknowns and Defining Moments

• Life’s most meaningful growth comes from stepping into the unknown—taking risks, trying new things, and embracing opportunities, even when you’re scared.
• Your life is defined by a series of intense, pivotal moments, not by routine or safety. Embrace these moments to create a life worth remembering.

Structure, Discipline, and Breaking Out

• Structure and discipline prepare you for opportunity, but too much routine can lead to boredom and numbness.
• Regularly break out of your comfort zone—reinvent your scripts, try new marketing approaches, or take on new challenges in your business.

Conscious Awareness, Focus, and Systems

• Gratitude, growth, and opportunity require conscious attention and focus—habits and systems help ensure you’re always moving forward.
• Surround yourself with honest friends, coaches, and mentors who will call out your habits (good and bad) and help you see your blind spots.

Actionable Insights for Clinic Owners

• Ditch Entitlement: Don’t expect patients, employees, or the world to make you happy—take full ownership of your results and attitude.
• Build Gratitude Habits: Write down five things you’re grateful for each day, plus one unexpected challenge you learned from.
• Embrace the Unknown: Seek out new experiences, take calculated risks, and don’t let fear or routine hold you back.
• Reframe Setbacks: Turn every negative into a lesson—ask “How was this for my growth?” and “What can I learn from this?”
• Focus on the Journey: The real “dream come true” is loving the work, the growth, and the self-actualization that comes from giving your best every day.
• Develop Systems for Success: Habits and routines are your safety net, but don’t let them become a cage—use them to springboard into new opportunities.
• Tune Into Opportunity: The “unknowns” in your day are the breadcrumbs to your next breakthrough—notice and act on them.

Memorable Quotes

“Entitlement is the enemy of gratitude. You can’t receive without being grateful.” — Dr. Chris Zaino

“Your life is a series of defining moments—seek out intensity and frequency, not just routine.” — Dr. Chris Zaino

“Gratitude is a habit. Complaining is a habit. Which are you building?” — Rory Morgan

“If you want to change your life, break out of routine and step into the unknown.” — Dr. Chris Zaino

“The only guarantee in life is the unknown. That’s where all the nutrients for your dreams are.” — Dr. Chris Zaino

Exclusive Resources for Listeners

Clinic Superpower:

• Get world-class video marketing, educational content, and done-for-you ads with Dr. Zaino’s team at clinicsuperpower.com

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring more world-class guests and deliver actionable strategies for clinic growth.

 

Questions, feedback, or want to connect? Visit clinicsuperpower.com.

About Our Guest

Dr. Chris Zaino is a world-renowned speaker, IFBB pro bodybuilder, and creator of one of the world’s busiest chiropractic clinics. His story and practical wisdom empower clinic owners to move from routine to remarkable, and from adversity to abundance.