Super Clinic Project Podcast

Clinic Insurance Revolution with Franco LoFranco

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes back Cav. Franco LoFranco—serial entrepreneur, healthcare disruptor, and recipient of the Italian government’s Cavaliere (knighthood) honor. Franco reveals how tech-savvy, transparent insurance carriers are revolutionizing healthcare coverage for clinics and patients. He exposes the flaws of traditional insurance, explains how new models powered by AI and radical transparency are saving clinics thousands, and shares practical strategies for clinic owners to break free from the old system. Listeners will discover how to leverage these new options to improve patient care, reduce costs, and future-proof their practice.

Key Topics Discussed:

The 1% Rule for Clinic Growth:

Franco shares his philosophy that consistent, small improvements (just 1% better every day) can lead to extraordinary results—whether you’re learning to fly or scaling your clinic.

Why Traditional Insurance is Broken:

• Major insurers routinely deny a third of claims and prioritize shareholder profits over patient care.
• Brokers often gatekeep options, pushing plans that benefit themselves—not clinics or patients.

New Age Insurance Carriers & AI Disruption:

• Emerging carriers use technology and AI to streamline claims, cut costs, and offer total transparency.
• Example: Franco’s personal plan costs $513/month for two or $605/month for a family of five, with a $2,500 deductible and no restrictive networks.
• Claims are paid quickly, and every dollar is trackable in your own account.

Aligning Incentives with Health:

• Some carriers reward healthy behaviors, counting gym memberships, supplements, and meal plans toward your deductible (up to $150/month).
• The result: healthier members, fewer claims, and a win-win for everyone.

Transparency & Authenticity as the New Standard:

• Gen Z and younger generations demand to know where their money goes.
• The companies thriving now are those that are open, honest, and customer-centric.

How Clinic Owners Can Take Action:

• Clinics can become brokers or referral partners for these innovative carriers, providing patients with real options and earning additional revenue.
• Position your clinic as a true patient advocate by recommending plans that prioritize health and transparency.

The Big Picture:

• Early adopters benefit most—those who stick with legacy carriers face rising costs and frustration.
• The insurance revolution is here: tech and transparency are reshaping every aspect of healthcare.

Memorable Quotes:

“Clinic owners: You have the power to choose better, advocate for your patients, and future-proof your business.” — Jennifer Gligoric

“If you just get 1% better every day, you’ll be amazed at where you end up.” — Cav. Franco LoFranco

 

“The companies that win in the next decade will be the ones that are real, open, and put people first.” — Cav. Franco LoFranco

 

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Access all episode links, handouts, and join our Free Skool community at superclinicproject.com.
• Exclusive for listeners: Download the episode handout on new insurance options in the Skool group.

What’s Killing Your Clinic Culture?

In this Coach’s Corner episode, Jennifer Gligoric and operational strategist Tracey Sundkvist dive deep into one of the most persistent challenges for clinic owners: staffing, retention, and building a growth-minded team culture. Are you struggling to keep top talent, create a workplace people actually want to stay in, or make your clinic stand out in a competitive market? Jennifer and Tracey break down proven strategies for hiring, developing, and retaining the right people—plus creative ways to make your clinic the employer of choice.

 

Key Topics & Takeaways:

• Involving team members in their own growth leads to stronger engagement and retention, rather than just giving instructions.
• Clinic culture should be clearly defined and actively demonstrated—state only the values you truly practice.
• Hiring top talent requires a fast response time; streamline your process so you don’t lose great candidates to competitors.
• If you can’t offer top-market pay, get creative with benefits like flexible schedules, in-office daycare, gym memberships, or staff perks that make your clinic stand out.
• A smooth and professional onboarding process sets the tone for retention and performance from day one.
• When investing in advanced training for staff, use work-back periods to ensure your clinic benefits from that investment.
• Every team member should have a documented personal development plan with regular follow-ups to ensure accountability and growth.
• Future episodes will cover building work-life balance, supportive team cultures, and using technology to engage your staff.

 

Action Steps:

• Audit your clinic’s culture and make sure your stated values match reality.
• Respond to top candidates within 48 hours—speed is key.
• Get creative with benefits and perks, especially if your budget is tight.
• Invest in thorough onboarding and ongoing training, but protect your investment with work-back agreements.
• Document development plans for every team member and schedule regular follow-ups.

 

Connect with Us:

Questions about team building or want help refining your staffing strategy?

Book a free, non-salesy 15-minute session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

Let’s help you build a stronger, more empowered clinic—and a happier team! 

How Dr. Ryan Moss Tripled His Clinic Revenue

Host Rory Morgan sits down with Dr. Ryan Moss, a chiropractor and clinic owner who tripled his practice revenue, bought a home, and started a family—all by embracing business systems, strategic marketing, and a willingness to be different. Dr. Moss shares his journey from feeling stuck and overwhelmed to building a thriving, specialized clinic in a competitive market. This episode is packed with real-world lessons on patient conversion, process-driven growth, and the mindset shifts needed to break out of the “agency hamster wheel” and become a true CEO.

Key Topics & Takeaways

From Stuck to Scaling: The Real Clinic Owner Journey

• Dr. Moss shares the struggles of running a small clinic with his wife, barely covering bills and feeling lost after trying nine different ad agencies with little to show for it.
• The turning point: Investing in proven systems and business coaching to move from “just a chiropractor” to a true clinic CEO.

The Power of Differentiation

• In a saturated market, being different is key—Dr. Moss’s upper cervical specialty and focus on neurological cases (vertigo, migraines, concussions) set his clinic apart.
• Congruency and authenticity matter more than hype—showing real personality in ads and patient interactions builds trust and attracts the right patients.

Process Over Chaos: Why Systems Win

• Implementing a structured new patient experience and sales process led to higher conversions and more consistent growth.
• Trusting and following a proven process (rather than winging it or constantly changing tactics) was essential for scaling and maintaining work-life balance.

Strategic Marketing & Consistency

• Regularly refreshing ads with genuine, unscripted content maintained a steady flow of new patients—even in a skeptical, highly educated market like Boulder.
• The right marketing isn’t just about leads—it’s about educating, connecting, and positioning your clinic as the go-to solution for specific problems.

Business Growth = Life Growth

• Tripling revenue enabled Dr. Moss and his wife to buy a home, start a family, and empower Dr. Christina to step back and pursue her passion in real estate.
• Hiring and training new team members created a real business—not just a job—allowing for true freedom and flexibility.

Actionable Insights for Clinic Owners

• Be Different: Clearly define what sets you apart—don’t try to be everything to everyone.
• Trust the Process: Find a proven growth roadmap and follow it fully, even when it feels risky or uncomfortable.
• Systematize Patient Experience: Structure your new patient exam and sales process for clarity, confidence, and conversion.
• Refresh Your Marketing: Show your authentic self in ads and content—consistency and personality outperform generic hype.
• Invest in the Right Help: Don’t waste years on ineffective agencies or DIY marketing—seek partners with a track record in your niche.
• Plan for Scale: Hire and train strategically, aiming for a business that works for you—not a business you’re trapped in.
• Reverse Engineer Your Goals: Start with your life goals (family, home, freedom) and build your business processes to support them.

Memorable Quotes

“If you’re just like the next guy, why would someone choose you?” — Dr. Ryan Moss

“It’s not just about getting people in the door—it’s about making the experience so good they want to stay.” — Dr. Ryan Moss

“Chaos does not point in a direction. Organize it, and your goal becomes clear.” — Dr. Ryan Moss

“Hiring the right people at the right time is a process—don’t wing it.” — Dr. Ryan Moss

Exclusive Resources for Listeners

• Connect with the Super Clinic Project:
  Bonus content, training, and resources at superclinicproject.com

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

 

Want a quick consult or a personal intro to a guest? Visit superclinicproject.com and click on the host’s picture.

About Our Guest

Dr. Ryan Moss is a chiropractor specializing in upper cervical care and neurological conditions. After struggling to grow his clinic in Colorado, he embraced process-driven business systems, authentic marketing, and a commitment to differentiation—tripling his revenue, buying a home, and building a life of freedom and impact for his family and team. 

Sales Mindset for Clinics with Jennifer Blake Gluckow

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric sits down with Jennifer Blake Gluckow, acclaimed sales coach, bestselling author, and entrepreneur. Jennifer shares her journey from childhood entrepreneur to nationally recognized sales expert, revealing practical, non-salesy strategies for clinic owners to grow their revenue, stand out from competitors, and create loyal patient advocates. Clinic owners will learn how to confidently embrace the sales mindset, differentiate their patient experience, and boost trust and referrals—without ever feeling “pushy.”

Key Topics Discussed:

• The Power of Belief in Sales:

• Jennifer recounts her early sales experiences, from selling bracelets as a child to Cutco knives and educational software.
• She explains why believing in your offer—and yourself—is the foundation of successful, authentic selling.

• Help, Don’t Sell: The Mindset Shift:

• “Help, don’t sell” is Jennifer’s mantra for service-based businesses.
• She shares stories illustrating how prioritizing patient needs over pushing services leads to trust, loyalty, and referrals.
• Clinic owners learn to overcome the “I’m not in sales” mindset and embrace their role as trusted advisors.

• Show, Don’t Tell & Prove Like Hell:

• The importance of using demonstrations, visuals, and patient testimonials to build credibility and emotional connection.
• Practical examples: testimonial walls, before-and-after photos, and patient success stories as powerful conversion tools.

• Differentiating Your Clinic Beyond Services:

• Why the patient experience—genuine kindness, remembering names, and personal touches—sets clinics apart, even when offering similar treatments.
• Small, cost-free gestures can create a “wow” factor and turn patients into raving fans.

• Avoiding the Commodity Trap:

• Jennifer explains why clinics should never compete on price alone.
• She offers actionable ways to add value, personalize care, and avoid becoming “just another clinic.”

• Mindset is Everything:

• How your internal beliefs and self-talk directly impact your sales results.
• Jennifer shares personal stories from sports and sales, emphasizing the power of a winning mindset in overcoming objections and closing deals.

• Action Steps for Clinic Owners:

• Tips for collecting more testimonials, improving patient interactions, and building a referral-based practice.
• How to engage your whole team in creating a memorable patient experience.

Memorable Quotes:

• “Patients can sense authenticity. When you genuinely want to help, sales happen naturally.” — Jennifer Blake Gluckow
• “Don’t compete on price. Compete on care, connection, and confidence.” — Jennifer Blake Gluckow
• “The experience is the differentiator—kindness and connection cost nothing, but mean everything.” — Jennifer Gligoric

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners.
• Connect with Jennifer Blake Gluckow on Instagram @iamjenniferblake and get her free guide for non-salesy sales at jenniferblake.co/superclinic (DM “super clinic” for the link).
• Have questions for Jennifer or want her back on the show? Leave a voice message at superclinicproject.com.
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

 

Why Most Clinics Waste Their Digital Tools

This week’s Coach’s Corner dives into the rise of telehealth and digital tools in healthcare clinics, with a focus on practical ways to elevate patient experience, streamline care, and drive revenue. Jennifer Gligoric and Tracey Sundkvist share $10,000 worth of actionable advice in just 10 minutes, covering everything from AI chatbots to telehealth platforms and patient engagement strategies.

 

Key Takeaways

1. AI & Automation: Add-On, Not Replacement

• “AI does not replace that personal touch... it’s supposed to improve the quality of what you’re delivering, not to replace it.” —Tracey Sundkvist
• Always ensure patients have the option to connect with a real person, not just a bot.

2. Test Before You Invest

• “Don’t get sold until you can try it out and you decide that you like it.” —Jennifer Gligoric
• Personally test digital tools (or have your team or even your kids try to ‘break’ them) before rolling them out to patients.

3. Telehealth: Underutilized Potential

• Telehealth shouldn’t replace physical appointments but can be powerful for prescreening, intake, payments, and ongoing check-ins.
• “You can get a lot done on telehealth... prescreening, signing people up, taking payments, all before they come into the office.” —Jennifer Gligoric

4. Tools We Recommend: BodySite & Jane

• Platforms like BodySite and Jane have telehealth and patient engagement tools built in.
• “We love Jane. Telehealth is built right into that. And another one is BodySite... you can get an entire free trial for them, and a discount if you use our code.” —Jennifer Gligoric

5. Building Out Patient Experience

• BodySite enables clinics to deliver daily personalized messages, care plan reminders, educational videos, and tracking for things like blood pressure or pain levels.
• “It can really be a one-stop shop that sits between you and the patient.” —Tracey Sundkvist

6. Concierge-Level Care & Retention

• Consistent, uplifting daily communication keeps patients engaged and committed to their care plans, improving retention.
• “They have a tendency to go along with that journey with you and feel more supported... it gives a more concierge level of care.” —Jennifer Gligoric

7. Automating Reviews & Referrals

• Integrate tools for easy 5-star reviews and patient testimonials, plus referral links for organic growth.
• “If you make it really, really simple for that person to refer... it’s an incredible tool for organic growth.” —Tracey Sundkvist

8. Focus on Programs & Higher-Ticket Offers

• Digital transformation tools work best for clinics running structured, outcome-driven programs where ongoing engagement is key.

 

Featured Resource

BodySite

All-in-one patient engagement platform with telehealth, daily reminders, tracking, and more.

Special Offer: Free trial and discount with code: 5B150D

https://bodysite.com/ 

 

Action Steps

1. Audit your current digital tools: Are they improving patient experience or just adding complexity?
2. Test telehealth and patient engagement platforms: Try BodySite or Jane, and see how they fit your workflow.
3. Build out daily touchpoints: Create automated messages, educational content, and tracking for your patients.
4. Make reviews and referrals easy: Use built-in app features to drive more testimonials and organic growth.
5. Commit to ongoing digital transformation: Use tech to support—not replace—the personal care your clinic is known for.

 

Quotes to Share

• “AI is here to stay... it’s just about finding ways to use it that take away some of the busy work so you can stay focused on the important things.” —Tracey Sundkvist
• “Digital transformation in remote health is the wave of the future—when blended with in-person care, it only makes your clinic more powerful.” —Jennifer Gligoric

 

Connect & Take Action

• Try BodySite with our code: 5B150D for a free trial and discount.
• Like, follow, and share this episode.
• Leave us a 5-star review—it helps us reach more clinic owners like you!
• For questions or support, contact us at podcast@superclinicproject.com 

 

Ready to up-level your practice and make $10,000 in 10 minutes? Take action on digital transformation today!

One Mistake That Keeps Patients From Booking

In this episode of Coach’s Corner, Tracey Sundkvist and Jennifer Gligoric tackle one of the most overlooked sources of revenue (or loss!) in your clinic: the front desk. If you want to add $10,000 to your clinic’s bottom line in just 10 minutes, this is your playbook.

Tracey opens up about her personal experience as a patient—how a single phone call can make or break a sale, and why the front desk must speak the same language as your best ads. Jennifer jumps in with her hot-button take: the biggest mistake clinics make is hiring front desk staff for customer service, not for professional scheduling. The real job? Get butts in seats—period.

The hosts break down:

• Why “customer service” isn’t enough for your front desk
• The must-have mindset for professional schedulers
• Exact phone scripts that put you in control and boost conversions
• Why call control trumps “friendly hello” every time
• The critical role of follow-ups (and why most clinics are dropping the ball)
• How to handle chaos when phones ring and patients walk in at the same time
• The data-driven way to audit your front desk’s performance (and fix leaks fast)
• Why incentives work—and how to use them to energize your team

Tracey and Jennifer share actionable scripts, real-world examples, and their proven process for tracking, following up, and turning every call into an opportunity. If you’re running ads and not seeing results, your front desk might be the missing link.

Key Takeaways

• Front desk = professional scheduler: Their #1 job is to fill your calendar, not just answer calls.
• Use call control scripts: Always ask, “Who am I speaking with?” and guide the conversation.
• Measure what matters: Track how many first-time callers actually book and show up.
• Follow up relentlessly: Don’t lose leads by calling once and forgetting—automate and repeat.
• Incentivize performance: Set clear targets and reward your team for hitting them.

Action Steps

• Audit your incoming calls and booking rates—objectively.
• Implement the call control script shared in this episode.
• Set up a simple follow-up system for leads who don’t book right away.
• Consider incentive programs to keep your front desk motivated and accountable.

Free Resource

Feeling stuck? Need ideas to energize your front desk or brainstorm incentive plans? Book a free 15-minute session with Tracey or Jennifer at superclinicproject.com—just click on their pictures to schedule!

Connect & Support

If this episode gave you $10,000 of value in 10 minutes, please like, follow, share, and leave a 5-star review. That’s how you help us—and other clinic owners—keep growing, serving, and living our best lives. 

Clinics That Miss This Won’t Scale with Dr. Zaino

Host Jennifer Gligoric welcomes Dr. Chris Zaino—world-renowned speaker, bestselling author, relentless entrepreneur, IFBB pro bodybuilder, and visionary clinic owner—to the Super Clinic Project Podcast. Dr. Zaino shares his journey from battling a deadly disease in his twenties to building one of the world’s largest wellness clinics. He dives deep into evolving from insurance dependency to cash-pay, the power of patient education, and the mindset shifts required to lead a thriving, value-driven practice. This episode is a masterclass in leadership, resilience, and embracing the fundamentals that drive long-term clinic success.

Key Topics & Takeaways

Evolving from Insurance to Cash-Pay

• Dr. Zaino’s transition from insurance-based to all-cash practice, including the fears, bold price increases, and the necessity of creating a patient experience worth paying for.
• Commoditization in healthcare: Why racing to the bottom on price destroys value—and how education and experience set you apart.

The Power of Patient Education & Doctor-Doctor Relationships

• Moving from a “doctor-patient” to a “doctor-doctor” relationship—empowering patients to take ownership of their health.
• Education builds trust, confidence, and patient retention, making price less of an objection.

Making the Decision & Leading with Certainty

• The importance of decisiveness: Results and staff buy-in come only after a clear, committed decision from the clinic owner.
• Leadership starts at the top—your certainty and commitment set the tone for your entire team.

Overcoming Fear & Building Resilience

• Reframing fear as misplaced faith; courage is the bridge to confidence and certainty.
• Practical coaching and role-play are essential for overcoming objections and building a high-conversion sales process.

Mastering the Fundamentals & Avoiding Shiny Objects

• Success comes from doing the basics—over and over, with intention and excellence (the “Michelin Star” approach).
• Don’t chase new tactics before perfecting your core systems; track key metrics like referrals, reviews, and lifetime patient value.

The Value of Coaching & Continuous Improvement

• Even top performers need coaches to spot blind spots, stay accountable, and keep improving.
• Practice, role-play, and data-driven adjustments are non-negotiable for sustained growth.

Actionable Insights for Clinic Owners

• Commit Fully: Don’t “try” cash-pay—decide and go all in. Clarity at the top creates clarity and confidence throughout your team.
• Raise Your Value: Increase prices and deliver an experience that justifies it through education, empowerment, and unique patient journeys.
• Pre-frame Objections: Address insurance, money, and spouse objections early in the consult, not at the close.
• Practice Like a Pro: Role-play your scripts and sales process with the same intensity as a professional athlete—perfect practice makes perfect.
• Track What Matters: Measure referrals, reviews, retention, and maintenance care—let data guide your improvements.
• Invest in Coaching: Don’t go it alone; seek out coaches and mentors to keep you accountable and evolving.
• Stick to the Fundamentals: Master the basics—don’t get distracted by shiny objects or new tactics until your core systems are dialed in.

Memorable Quotes

“Education and value are everything. Empower your patients and they’ll trust you—and pay for the experience.” — Dr. Chris Zaino

“Courage is the bridge to confidence and certainty. Move forward, even if you’re scared.” — Dr. Chris Zaino

“Success is the ability to do the mundane, over and over, with excellence.” — Dr. Chris Zaino

“Practice doesn’t make perfect—perfect practice makes perfect.” — Dr. Chris Zaino

Exclusive Resources for Listeners

Connect with Dr. Chris Zaino:

Instagram: @DrZaino

• Program: clinicsuperpower.com (for elevating your clinic’s uniqueness and vision)

Super Clinic Project Free Skool:

• Bonus content and resources at superclinicproject.com

How to Support the Show

Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.

 

Questions or want a personal intro? Visit superclinicproject.com and click on Jennifer’s picture.

About Our Guest

Dr. Chris Zaino is a world-renowned speaker, bestselling author, IFBB pro bodybuilder, and visionary behind one of the world’s largest wellness clinics. His leadership, relentless focus on fundamentals, and passion for patient empowerment have inspired thousands of clinic owners to evolve, grow, and lead with certainty. 

The Scary Truth Behind Your Clinic’s Cash Flow

Summary:

In this Coach’s Corner episode, Jennifer Gligoric and Tracey Sundkvist dive deep into the financial management missteps that keep clinics from scaling—and share practical fixes that could help you uncover $10,000 (or more!) in just 10 minutes. From understanding the real difference between revenue and collections to building a bulletproof emergency fund, this episode is packed with actionable tactics for clinic owners ready to step up their financial game.

Key Topics & Takeaways:

• The Language of Business:
  Tracey Sundkvist explains why learning to ‘speak business’—knowing your numbers and understanding financial facts—is the fastest way to a healthy, thriving clinic.
• Revenue vs. Billing:
  Jennifer Gligoric breaks down the crucial difference between what you’re contracting and what you’re actually collecting. Don’t confuse signed package values with cash in the bank!
• Cash Flow & Collections:
  Poor collections and inconsistent payment plans can sink even successful clinics. Get a handle on how much is coming in, when, and from whom.
• Emergency Funds:
  Both hosts stress the importance of having at least 3 months’ expenses set aside, especially for insurance-based clinics, to weather inevitable payment delays.
• The Power of a Business Plan:
  A solid business plan is your springboard for growth, attracting partners, and scaling to multiple locations.
• Audit Everything:
  Jennifer Gligoric shares real-world stories of renegotiating vendor contracts and cutting costs without slashing staff. Regular audits can uncover thousands in savings.
• Tax Planning:
  Don’t just rely on your accountant—get a tax planning expert who can help you make smarter decisions, from equipment purchases to asset management.
• Intentional Growth:
  Before you celebrate a cash windfall, know exactly what you want to do with that money. Set clear goals to avoid waste and maximize impact.

Action Steps:

1. Review your last month’s revenue and profit—know your numbers!
2. Build or revisit your business plan.
3. Separate contracting from collections in your tracking.
4. Audit your expenses and renegotiate vendor contracts at least annually.
5. Ensure you have a tax planning expert on your team.
6. Set aside at least 3 months’ expenses as an emergency fund.
7. Make a plan for every dollar you want to earn.

Connect with Us:

Questions or want to dig deeper? Book a free 15-minute brainstorming session with Jennifer Gligoric or Tracey Sundkvist at superclinicproject.com—just click on our pictures!

If you found value in this episode, please like, follow, share, and leave us a 5-star review.

Let’s help you bring more value to your clinic and patients!