Super Clinic Project Podcast

127: Reduce Turnover Costs & Boost Clinic Growth with Coaching with Francie Jain

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Francie Jain, founder of Terawatt, a marketplace dedicated to reducing employee turnover and driving long-term organizational success through high-impact coaching. Francie dives into the often-overlooked costs of turnover and shares actionable strategies to help clinic owners retain top talent, foster a growth-oriented culture, and maximize their team’s potential. Whether you’re running a small clinic or managing a larger practice, this episode is packed with practical advice to reduce turnover and boost efficiency.

Key Topics Discussed:

The True Cost of Turnover:

• Francie explains how turnover costs extend beyond hiring fees to include onboarding, training, culture impact, and lost reinvestment opportunities.
• Learn how to track and quantify metrics like voluntary vs. involuntary turnover and onboarding expenses to understand the financial impact on your clinic.

The Power of Professional Development:

• Investing in coaching and training is a proven way to reduce turnover and improve team efficiency.
• Francie highlights the importance of aligning professional development with employee needs through surveys and feedback.

Creating a Growth-Oriented Culture:

• Jennifer and Francie discuss how fostering a workplace culture focused on growth, feedback, and collaboration can attract and retain top talent.
• Empower employees to contribute actionable ideas by providing clear guidelines and incentives.

Gamification and Incentives:

• Explore creative ways to motivate employees, such as credentialing, badges, and bonus pools linked to performance and contributions.
• Align employee incentives with clinic goals, such as patient acquisition, efficiency, and compliance.

Tracking ROI on Development:

• Learn how to test and track the effectiveness of professional development programs by comparing performance metrics between groups with and without coaching.

Memorable Quotes:

• "Every dollar you spend on professional development comes back to your bottom line through better performance and loyalty." — Francie Jain
• "A growth-oriented culture doesn’t just attract great employees—it keeps them engaged and performing at their best." — Jennifer Gligoric
• "Investing in your employees isn’t an expense; it’s a strategy for growth that pays off in retention, efficiency, and culture." — Francie Jain

 

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
•  Have a question for Francie? Visit our homepage to record a message for her. Your question might be featured in a future episode!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

 

Fast-Track Your Clinic Leadership on Coach’s Corner

Can you add $10,000 in value to your clinic in just 10 minutes? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist give you the leadership playbook that top clinic owners use to drive results, boost team performance, and scale their businesses. Discover why leadership is a set of daily actions—not just a title—and how you can level up fast.

 

Highlights:

 

• Why leadership is about what you do, not who you are
• The three must-have traits: integrity, self-awareness, adaptability
• Setting expectations and empowering your team to innovate
• Turning personal relationships into professional results
• Measuring leadership and giving objective feedback
• Making tough calls with underperformers—when to coach, when to cut
• The power of weekly 1:1s and clear communication

Plus: Get access to the “Idea Meter” tool to help your team bring you better, more relevant ideas.

Key Takeaways:

• Leadership is Action: Show up with intention every day. Set direction, communicate your vision, and be purposeful.
• Empower Your A-Team: Attract, nurture, and unleash top performers by fostering accountability and innovation.
• Measure What Matters: Tie leadership effectiveness to clear KPIs and benchmarks. Consistent, honest communication helps underperformers self-select out or step up.
• Find the Balance: Be radically honest—support your team, but don’t get manipulated. There’s a sweet spot between being too lenient and too strict.
• Weekly 1:1s: Every team member needs regular, objective performance check-ins. As your clinic grows, scale your management structure accordingly.

Resources & Next Steps:

• Download the “Idea Meter” from our Skool Group: Help your staff vet and present high-impact ideas. 
• Book a Free Strategy Session: Facing a leadership or team challenge? Get a complimentary session with Jennifer or Tracey—just click their pictures at superclinicproject.com.
• Join the Super Clinic Community: For more actionable strategies, join our free Skool group and access exclusive training and tools.

 

Connect with Us: Questions or feedback? Email podcast@superclinicproject.com

Break Free from Busywork: Think Like a Clinic CEO on Coach’s Corner

This week on Coach’s Corner, Jennifer and Tracey dive deep into the CEO mindset every clinic owner needs to unlock rapid growth—potentially $10K in just 10 minutes! Discover why your current results are a direct reflection of your thinking and behaviors, and how shifting your mindset can create an immediate, game-changing impact in your clinic.

 

Highlights:

• Why Mindset Matters:
  Your business results are shaped by your thoughts, skills, and actions. If you want better results, it’s time to upgrade your mindset.
• The Three Essential Roles:
  Learn the difference between the Technician, Manager, and Entrepreneurial mindsets (inspired by Michael Gerber’s “E-Myth”)—and why you must break free from being just the “technician” in your business.
• Stop Being Your Own Worst Boss:
  Avoid the trap of creating a job you hate by constantly working in fulfillment and admin. Discover the path to becoming a true CEO and shareholder in your clinic.
• Strategic Delegation:
  Why your first hire shouldn’t just be a “catch-all” admin, and how to structure your team for growth instead of bottlenecks.
• Action Steps:
  Identify which activities are truly CEO-level and which can be delegated or outsourced. Even if it takes time, start planning your exit from day-to-day fulfillment now.
• Resources & Support:
  Not sure what technician, manager, and entrepreneur activities look like in your clinic? Reach out for a free strategy session—Jennifer and Tracey are here to help!

 

Ready for Your CEO Breakthrough?

 

Visit superclinicproject.com and click on Jennifer or Tracey’s photo to book a free session. Share your biggest challenge and get expert, actionable advice to move your clinic forward—fast.

 

Connect & Share:

• Love this episode? Subscribe, leave a review, and share it with a fellow clinic owner who’s ready to level up! 
• Contact: podcast@superclinicproject.com 
• Join our Free Skool for more resources and community at superclinicproject.com 

126: Shift Beliefs & Scale: 3 Easy Steps for Clinic Growth with Ursula Mentjes

Episode Summary:

In this episode of The Super Clinic Project Podcast, host Jennifer Gligoric sits down with Ursula Mentjes, a 5-time bestselling author, sales strategist, and NLP expert. Together, they explore how clinic owners can shift limiting beliefs, scale their businesses, and achieve financial freedom. Ursula shares actionable insights on goal-setting, overcoming mental barriers, and creating a scalable business model that allows clinic owners to work less while earning more.

Key Topics Discussed:

Scaling with Independence:

• Ursula emphasizes the importance of building a business that can operate without the owner.
• Example: A dental practice owner and her husband scaled from mid-six figures to over $1M, enabling them to take a month-long vacation.
• A healthy business is one where the owner can step away for at least 6-9 weeks without disruption.

Model Month and Revenue Goals:

• Create a "model month" template to identify necessary changes for hitting revenue targets (e.g., $100K/month).
• Common adjustments include raising prices, improving profit margins, or offering packages.
• Example: A client projected $700K in a month and achieved it by aligning her actions with a revenue model.

Shifting Limiting Beliefs:

• Identify and challenge limiting beliefs, such as “Doubling revenue means doubling work.”
• Replace negative beliefs with empowering “I am” statements.
• Example: A construction industry client broke a 20-year income ceiling by reframing her mindset about sales, ultimately surpassing $1.2M in revenue.

3 Easy Steps to Shift Limiting Beliefs and Scale:

1. Get clear on your revenue goal.
2. Identify and clear your number one limiting belief about that goal.
3. Take the next steps, which often become visible once the belief is cleared.

Memorable Quotes:

• “Scaling isn’t about working harder; it’s about working smarter with the right systems and team.” – Ursula Mentjes

• “The universe doesn’t like a void; create space for what you want, and it will come.” – Jennifer Gligoric

• “Your business should be designed to thrive without you—only then can you truly scale.” – Ursula Mentjes

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Ursula? Leave us a voicemail, and we’ll make sure it gets answered!
• Join our Free Skool community and access a 14-day FREE trial of our Mastermind program at superclinicproject.com.

 

Track, Act, Profit: $10K Boost for Clinic Owners on Coach’s Corner

Ready to unlock $10,000 in new revenue… in just 10 minutes? In this Coach’s Corner, Jennifer Gligoric and Tracey Sundkvist combine their deep expertise in clinic growth, neuroscience, and practical business strategy to show you how to turn your marketing plan into a revenue-driving machine.

 

Highlights:

• From Theory to Action: Why your marketing plan can’t live in a drawer—and how to make it a living, breathing part of your business.
• The Power of Tracking: Discover what to measure, why it matters, and how tracking the right numbers can instantly boost your bottom line.
• Value vs. Revenue: Learn how to blend mission and money so your clinic thrives and your team stays inspired.
• Staff Engagement: Transform your team into true brand evangelists who deliver on your promise and create five-star patient experiences.
• Practical Examples: How to set and track meaningful goals—like reviews, referrals, and revenue—that actually move the needle.

Action Steps:

1. Learn to track effectively with associated spreadsheet videos (find it in the Free Skool section).
2. Audit your marketing strategy: Is it actionable, measurable, and woven into your team’s daily conversations?
3. Book a free session: Want outside-the-box advice for your clinic? Click on our pictures at superclinicproject.com and schedule a one-on-one with Jennifer or Tracey.

Connect with Us:

• Visit: superclinicproject.com 
• Email: podcast@superclinicproject.com 
• Join our Free Skool for more resources and community

Don’t forget: Subscribe, leave a review, and share this episode with a clinic owner who’s ready to level up!

125: Maximizing Clinic Value: M&A & Roll-Up Strategies with Craig Keegan

 

Episode Summary:

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Craig Keegan, mergers and acquisitions (M&A) expert and founder of M&A Profits. Craig shares his deep knowledge of roll-ups, due diligence, and creating value in your clinic to prepare for a successful sale or scale. Whether you're a clinic owner planning your exit or looking to grow your practice strategically, this episode provides actionable insights to help you maximize your business’s potential and profitability.

Key Topics Discussed:

Roll-Ups and Strategic Growth:

• Craig explains the concept of roll-ups, where multiple clinics consolidate to share operations and increase valuation.
• Learn how roll-ups allow owners to sell a portion of their business, retain equity, and benefit from dividends and future sales.

Preparing Your Business for Sale:

• Why preparation is critical to maximizing value in mergers and acquisitions.
• The importance of systematizing operations and cleaning up your books to make your clinic more attractive to buyers.
• Craig’s advice to set your business up for sale instead of focusing solely on tax minimization.

Leveraging AI for Due Diligence:

• Craig discusses his AI-powered system that performs due diligence in under an hour, saving time and money.
• How clinic owners can use AI tools to streamline tasks, analyze data, and improve efficiency.

Building Value in Your Clinic:

• The importance of creating systems and processes to reduce reliance on the owner.
• How systematized clinics can achieve valuations up to 6x their annual income.
• Strategies to create recurring revenue and navigate seasonal dips in income.

Mindset Shifts for Long-Term Success:

• The significance of thinking strategically and aligning your business with your long-term goals.
• Why reliable data is essential for making informed decisions and avoiding short-term thinking.

Memorable Quotes:

• "Preparation is the key to success in mergers and acquisitions. Most people fail because they don’t know their options." — Craig Keegan
• "If you can’t step away from your business for a month without it falling apart, you have a problem." — Craig Keegan
• "Without reliable data, you are merely another person with an opinion." — Craig Keegan

Exclusive Resources for Listeners:

Craig Keegan is offering a 30-minute complimentary consultation exclusively for Super Clinic Project listeners. Visit superclinicproject.com for access. 

 

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Join our SKOOL group for more resources. .

About Our Guest:

Craig Keegan is the founder of M&A Profits, specializing in helping business owners navigate mergers, acquisitions, and roll-ups to maximize the value of their businesses. With a background in IT and extensive experience in M&A, Craig uses innovative tools like AI to streamline due diligence and create scalable strategies for business growth. Craig is passionate about empowering clinic owners to unlock their full potential and achieve their long-term goals.

 

124- Turn Your Clinic Into a Sellable Asset with Stephanie Hayes

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Stephanie Hayes, founder of Assets to Exits and host of the Real People, Real Business podcast. Stephanie shares her expertise on creating a business growth strategy with an exit in mind, helping clinic owners turn their businesses into valuable assets. Whether you're a small clinic owner just starting out or a seasoned entrepreneur, this episode is full of actionable insights to help you build wealth and plan for a successful exit.

Key Topics Discussed:

Building a Growth Strategy for Exits:

• Stephanie explains the difference between a business strategy and an exit strategy.
• The importance of conducting a benchmark valuation to identify challenges and opportunities.
• How risk adjustments, like diversification of channels and operational improvements, can significantly impact valuation.

Numbers and Financial Literacy:

• Why many clinic owners struggle with understanding financial statements.
• Stephanie’s approach to presenting numbers in an operational context that resonates with business owners.
• The importance of tracking metrics like conversion rates, ROI on ads, and pricing correlation.

Identifying and Leveraging Business Assets:

• Stephanie introduces her "9 Types of Assets" guide to help owners find hidden value in their business.
• Examples of assets clinic owners can create, such as branded events, SOPs, or customer data.
• How to conduct an asset inventory and use it to develop a growth strategy.

Avoiding Shiny Object Syndrome:

• Why business owners often get distracted by unrelated ventures when under pressure.
• The value of incremental shifts that align with the core business.
• How to leverage creativity without cannibalizing the rest of the business.

Aligning Offers with Values:

• Stephanie’s business model design framework ensures alignment between the owner’s values, target audience, offers, and pricing.
• The importance of transitioning to high-value core offers for long-term sustainability.

Memorable Quotes:

• "Your business is more than just revenue—it’s a collection of assets that can create wealth when leveraged correctly." — Stephanie Hayes
• "Numbers don’t lie. They tell you exactly where to fix your business when you understand them." — Stephanie Hayes
• "Fix what you’ve already built before jumping into something new. Desperation isn’t a strategy." — Stephanie Hayes
• "Think like a CEO, but also like a shareholder. Align your business with your long-term goals." — Jennifer Gligoric

Exclusive Resources for Listeners:

Stephanie has provided an incredible tool for clinic owners:

• The 9 Types of Assets Guide: A downloadable resource to help you uncover hidden value in your business and start building assets for a future exit.

Access this resource at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more.

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Stephanie? Visit our homepage to record a message for her. Your question might be featured in a future episode!

About Our Guest:

Stephanie Hayes is the founder of Assets to Exits, a pathway for established business owners to move from revenue to wealth and plan their eventual exit. She is also the host of the Real People, Real Business podcast, where she shares strategies for small business owners to build wealth instead of just income. Stephanie specializes in business model design, asset creation, and exit strategy planning, empowering clinic owners to create sustainable and valuable businesses.

Contact Stephanie:

Visit superclinicproject.com to access Stephanie’s resources or leave her a message.

 

123-Boost Clinic SEO with Darcy Sullivan's Expert Tips

In this episode of The Super Clinic Project, host Jennifer Gligoric welcomes Darcy Sullivan, founder of Propel Marketing & Design and host of the Clinic Marketing Podcast. Darcy dives into the often-confusing world of SEO (Search Engine Optimization) and shares actionable strategies to help clinic owners improve their online presence, attract more patients, and grow their businesses. Whether you're a clinic owner just starting out or running a thriving practice, this episode is packed with practical advice to simplify SEO and amplify your results.

 

Key Topics Discussed:

1. What is SEO?

• Darcy explains SEO as the organic way to improve your visibility online, contrasting it with paid ads.
• She introduces her “SEO Oreo” analogy:
  • Cookie Wafers: Actions on your website and external efforts.
  • Stuffing: Knowing your target audience and keywords.
• SEO involves optimizing your website, Google Business Profile, and local rankings.

Common SEO Mistakes and Quick Fixes:

• Ignoring or neglecting your Google Business Profile (GBP).
• Failing to check for edits or updates to your GBP, which can affect your business visibility.
• Not providing accurate and complete information, like your Name, Address, and Phone number (NAP).
• Tips for dealing with negative reviews without engaging in conflicts.

DIY SEO for Small Budgets:

• Focus on these key website pages:
  • Homepage
  • About Page
  • General Services Page
  • Individual Service Pages for revenue-generating services
  • Contact Page with easy booking options.
• Reduce friction in the booking process to convert more visitors into patients.
• Utilize free tools like Google Analytics and GBP Insights to identify peak traffic times and optimize staffing.

How to Vet SEO Companies:

• Questions to ask potential SEO partners:
  • What’s your process?
  • How will this tie into my overall marketing strategy?
  • What reports will you provide, and will I get guidance on understanding them?
• Avoid companies that promise guaranteed rankings.
• Look for SEO strategies that also support content for social media and email campaigns.

Driving More Website Traffic:

• Build out specific service pages to target common search terms.
• Ensure your website is mobile-friendly.
• Create content around the top 3-5 questions patients frequently ask.

Aligning SEO with Your Core Offer:

• Darcy emphasizes the importance of aligning your SEO strategy with your clinic’s core offerings.
• Focus on addressing the primary pain points that bring patients in, while building trust to introduce long-term care plans.

Memorable Quotes:

• "Think of SEO like an Oreo cookie: actions on your website, actions outside your website, and the sweet stuff in the middle—knowing your audience and their keywords."
  — Darcy Sullivan
• "Your patients aren’t searching for ‘posture correction’—they’re searching for ‘back pain relief.’ Speak their language to connect and convert."
  — Jennifer Gligoric
• "Your Google Business Profile is like your clinic’s digital handshake—keep it accurate, complete, and up-to-date to build trust and attract patients."
  — Darcy Sullivan
• "Your website needs to make booking an appointment as easy as possible. Reduce friction, and you’ll see more patients walking through your doors."
  — Jennifer Gligoric

Exclusive Resources for Listeners:
Darcy has generously provided the following tools to help clinic owners boost their SEO:

• SEO Workshop: Learn the fundamentals of SEO and how to apply them to your clinic.
• Boost Your Clinic’s SEO Download: Practical tips and steps to start improving your online presence today.

Access these resources at superclinicproject.com. Navigate to the Free Skool section for podcast downloads, workshops, and more.

Listener Engagement:

• Like, share, and review the podcast to help us reach more clinic owners like you.
• Have a question for Darcy? Visit our homepage to record a message for her. Your question might be featured in a future episode!

About Our Guest:
Darcy Sullivan is the founder of Propel Marketing & Design and an expert in helping clinic owners navigate the complexities of SEO. She has been a featured speaker for the Chiropractic Success Academy and Modern Chiropractic Marketing Mastermind, and she hosts the Clinic Marketing Podcast. Darcy specializes in simplifying SEO for clinic owners, empowering them to attract more patients and grow their practices.

Contact Darcy:
Visit superclinicproject.com to access Darcy’s resources or leave her a message.